Social Media: If it's Not Fun and Strategic, Why Bother?

(Yes, there's a reason I'm letting my millennial brother poke fun at me over social.)

If you’ve been wondering why I’m making a fool of myself over social media (or letting my brother, who’s editing my videos, make me look even dorkier than I already am), I’d like to share some of the strategy behind my off-the-rails content on Instagram, YouTube, and TikTok.

Photo by Tamara Hanley

If someone told me I’d be creating video content on TikTo…